Before you start organizing your neighbors, or as you get started, you should research your landlord. Landlords are very good at hiding behind various corporate names and shadow companies. Tenants often mistake their property managers for property owners, when a lot of landlords simply contract with local companies to run the day-to-day operations while they’re based in, say, California. This research can be really complicated, but there are a few tools that can help you zero in on who actually owns your property, where they’re based, and how to hold them accountable.
- Online reviews, Facebook, LinkedIn, News Articles: This is a basic but helpful first step. Google your landlord and/or the property management company. Read google, yelp, and other reviews to figure out what other tenants have to say about them. This can also help you identify where else they own property, both in the city and around the country. Try looking up the property management company, landlord, and other related parties on facebook (business and personal pages) and LinkedIn. Search for news articles they’ve been featured in.
- Websites: Look up the landlord/management company websites. Sometimes they’ll have contact info, or all their other properties listed right there.
- Property manager: If you live in a property that doesn’t seem to care about the tenants, there’s a good chance the company is not good to the property managers, either. Sometimes the property managers can be a good source of information about the owner, their other properties, etc. Be cautious about this approach.
- City of St. Louis Parcel Viewer: This is a KCMO resource to access the name of your landlord and/or the limited liability company (LLC) that they use to do business.
- Look up your address to find the name of your landlord or the LLC (property owner)
- Search the LLC or landlord name for addresses of their other properties
- Vacant Property Explorer: A tool largely used to identify vacant properties, it can also be used to identify multiple properties owned under a single LLC.
- Case.net: This is the Missouri courts website. You can search for active or closed evictions or suits filed under the landlord or LLC name. This can give you information about eviction patterns, and you sometimes find info about past issues (i.e. if the landlord faced foreclosure or been sued by a tenant). You should be aware that just because your landlord doesn’t come up (or doesn’t come up much), it doesn’t mean they don’t evict. Many landlords use informal eviction methods, outside of the court. (That’s illegal.)
- Missouri Secretary of State: You can look up business filings for a landlord or LLC to find ownership records and certain contracts.
- Go to “Business Services” (top of page) > Business Search
- Pull up LLC Records, including contacts and records of ownership
See toolkit for a landlord research worksheet that can help you identify key questions to answer about the property owner/property.
WHAT ARE TENANT UNIONS?
Tenant unions are building, neighborhood, or city-based organizations made up of, and led by, tenants to fight for our collective interests and rights. Building-based tenants unions are generally made up of tenants who live in the same building and/or have the same landlord. Neighborhood and city-based tenant unions are networks of tenants who often have similar issues and stand in solidarity with each other, but may live in different buildings or have different landlords.
Why organize a tenant union? We’re stronger together than we are as individuals. A well-organized tenant union can win demands that no individual tenant could win. Collective power is all we have to combat money and influence.
You have a right to organize. Landlords cannot take any negative action based solely on a tenants’ participation or membership in a tenant union or similar organization.
ORGANIZING A TENANT UNION DURING COVID
Whether we are experiencing a public health crisis or not, the first step of tenant organizing is talking to your neighbors. If you’re feeling unstable or unsafe in your home, or if you just want some connection to your neighbors, there are probably plenty of others right there with you.
Where we might normally knock doors, have in-person one-on-ones, and convene tenant meetings in someone’s unit, that’s not an option right now. But there are plenty of ways to do it, and many tenants across the country have already successfully organized in the last few weeks.
Steps to organize a tenant union, COVID style:
- Relationship Map: Who do you know? Who do you see a lot? Who do people go to for help? Buildings and neighborhoods have natural leaders and people who are hubs, take note of who those are.
- Canvass: Distribute letters to the other tenants in your building, in other properties owned by the landlord, send messages on social media, get people’s contact information. Stay at least 6ft away from others, wear mask/gloves, sanitize/wash hands right before leaving and right after re-entering your space. Follow up with people who reached out to you based on the letter. Invite them to do a one on one meeting with you and/or to attend a tenant meeting, provide date/time, and tell them to bring someone else (their roommate, someone else from the building).
- One on ones: Deepen relationships with individuals, identify their self interest (motivations) in organizing with you and other tenants. Have people tell you others they know in the building and give you their contact info.
- Tenant meeting: Meet with the collective to build relationships, craft a set of demands, determine the target (and what you know/don’t know about them), establish commitment to one another (i.e. form a formal tenant union and write up community agreements).
- List management: Make a list of people, unit/building numbers, contact info. Add to it as your ranks grow. Make notes about how down they seemed when you talked to them/when they contacted you. Note down people’s issues and motivations.
- Action: Take action together, using tactics that will help you win your demands.
See toolkit for template letter to tenants, tenant meeting agenda, letter to landlord, and press advisory/release.
PLATFORMS TO ORGANIZE MEETINGS
There are a lot of useful tools for organizing and building deep relationships with your neighbors, even during an era of social distancing. With all of these tools, we recommend exercising caution about who gets the link/number to join the meeting. You want to monitor who’s there, especially as you start strategizing.
- Zoom: This is a video conferencing service that requires you to either download their desktop or phone app. The free version can host up to 100 participants for 40 mins. You can have unlimited one on one meetings.
- Google hangouts: Another free video conferencing service. You can use this if you have a google account. Video calls can hold up to 10 people, and phone calls can hold up to 150.
- Conference calls: Free conference calls that can accommodate 1000 people. Not as good as video, but it can work as long as you’ve got a tight agenda and you’re building one on one relationships as well.
- FaceTime: If you use an iPhone or Mac, this is a good video option. Its use is limited, though, because you can’t include people who don’t have those devices. FaceTime could work well for one on one meetings with others who have them.
- Closed Facebook groups: You can make the group private and monitor who participates. This can be a great way to get connected and get to know each other. It’s like hanging out in the lobby… without the lobby!
TENANT UNION MEETINGS
Tenant meetings are a critical part of building collective power. This is where the group commits to act as a collective (i.e. as a tenant union), develops demands, strategizes about tactics and escalation, etc. The tenant union meeting space is sacred. It should be a place of community, radical honesty, and power.
- Agenda and timeliness: We’ve all been a part of terrible meetings, or meetings that feel like a waste of time. If you run a bad tenant meeting, people won’t come back. Every meeting should have a clear purpose, desired outcomes, and agenda. Timeliness is an important way to honor your neighbors’ time.
- Reminders: Remind tenants about the meeting. Then remind them again. Maybe one more time. It may feel like you’re bugging people but this is important. This is your home.
- Roles: If you try to do everything yourself, people will not be invested in the campaign. Delegating tasks and letting people take ownership of tasks is key to organizing, even if you think you would do it better or you like your idea more.
- Mapping: Literally draw a map of the property/physical space in which you are organizing. Who do you still need to talk to? Who already knows each other? How are people already organized? Include each tenants’ own social networks, churches, workplaces, and other communities.
- Decision making: When someone’s input was included during the planning stages of an action they are more likely to stay engaged, participate and even help lead. Don’t expect to plan an action and then have everyone “just show up.”
- Follow up: 90% of an organizer’s job is follow up. Reach out and thank folks for coming to the meeting, ask for their thoughts. Send notes to people who weren’t able to make it but expressed interest. Hold people accountable to their commitments.
See toolkit for a sample tenant union meeting agenda.
One-on-ones are the most important tool for organizers. There is no collective power without deep relationships. A good rule of thumb: start small and build at the speed of trust. The purpose of a one-on-one is to have a natural, intentional, but uncommon conversation with someone you to build a relationship with, about their values, vision, life, and motivations.
Components of one-on-one organizing conversations:
- Intro: Introduce yourself and say why you reached out.
- Life and motivations: Ask the person you’re talking to about themselves, where they come from, what their life has been like, what they do for work, what motivates them. This should not be like an interview or a fact-finding mission, this should be an authentic effort to get to know them as a person. It helps if you share and be personal, this will make people feel more comfortable sharing with you. LISTEN.
- Issues: Ask the person you’re talking to about their concerns, the issues they have in the apartment/building/with the landlord. Go deeper and ask what impact those issues have on their mind, body, relationships. Ask the person what they would change about their living situation if they could.
- Agitation: Ask the person you’re talking to whether they think they deserve better. Validate that you believe that you both do deserve better. This is about respect and dignity. Who is responsible and who has the power to change this? In these COVID times, it’s really important to build a collective understanding that our inability to pay rent is NOT our fault, and it’s nothing to be ashamed about. We have no control over layoffs, illness, school closures, etc. We DO have control over what we do to take care of our neighbors.
- Vision: Ask the person you’re talking to to imagine what it would look like if you WON. Walk them through what it would take to win. What does it look like if they take action alone? What does it look like if we all take action together? We can get things done together that we would never be able to get done alone. Provide an example: If I emailed the landlord with my complaint about [issue], I probably wouldn’t get a response at all. But if we delivered a letter with signatures from everyone in the building, it’d be a different story.
- Ask: Ask the person you’re talking to if they will stand by and allow the issues they’ve identified to continue, or if they’re ready to come together with other tenants and build power to take care of each other. (Typically, we don’t recommend that a first conversation includes agitation or an ask BUT these are unique times, and you may need to move a little faster than normal.)
- Inoculation: Prepare for what to expect when the landlord finds out we’re organizing. Spoiler: they won’t like it. The question is, Why won’t they like it? Because they know when tenants come together they can win big and that could impact landlord profits. When these things happen, tenants will be prepared and less likely to fall for it. The two most common approaches LL’s take to try to break up organizing:
- Divide and conquer: Acts surprised that there is an issue at all, offers special treatment to INDIVIDUALS who give info about organizing or choose to withdraw from tenant organization, tries to negotiate with tenants individually instead of as a collective, makes small concessions or improvements. Divide and conquer.
- Intimidation: Threatens to withhold maintenance repairs, threatens to cut utilities, not renew lease or evict/sue. Retaliation against organizing or complaints is illegal, but that doesn’t stop landlords from doing it.
- Follow up: Ask the person who else they know in the building/renting from the landlord. Will they connect you to them? Will they join a tenant meeting on [date/time] with other tenants to discuss these issues as a group?
Read this handout for more info and tools on one on ones.
What exactly do you want? Demands should be specific (what do you want), name a target (who can do it), be time-bound (when does it need to happen), and shared among the group (we all want this).
A winnable demand might be a rent suspension for three months, no late fees, and no evictions. Rent obviously is a huge concern, but other demands too. Demands could include things like free washing (especially during pandemic times), maintenance that hasn’t happened, notice before entry into units, etc.
TARGET(S) AND POWER ANALYSIS
Who has the power to fix the problem? This is your target. What does your target want? What is your target afraid of? How can you bring what they are afraid of closer to them? And move what they want further away? You’ll discover a lot of this through landlord research. Some will be speculation, but in general you should do a power analysis on your target using any/all facts you can gather.
What type of pressure will work against the target? Who/what influences them? For example, social pressure could be hurting personal relationships in the community. Political pressure would be leveraging media and elected officials to influence a target. Financial pressure would be hurting their profits. You might find out your landlord is religious and conclude that pressure from a faith leader (or, better yet, their faith leader) would help move them.
How do you turn up the heat on your target to get a response and to see your demands met? You use a set of tactics, informed by what you know will move the target.
In any strategic campaign, it’s critical to have an escalation plan. What will you do if the landlord doesn’t respond to your letter? What will you do if they respond but they try to retaliate against you for organizing? Tenants who are hesitant about an action that is “too radical” may be radicalized when the group decides to settle on a less scary step first, and find it doesn’t meet their needs. Escalating as a collective is key.
- Will the tactic move the target to satisfy our demands?
- Is it visible: to your landlord, or to people who your landlord cares about?
- Are enough people ready to do it? How many?
- Will this unify people? Will it feel powerful?
- How will management react? How can we prepare for possible retaliation?
Tactics can include: letters to the landlord, press briefings, getting your Alderperson to contact owner/manager, signs in windows, social media pressure, rent strikes, etc. etc.
Tactics could escalate like this: Meet as a small group. Define demands, i.e. 3 month rent suspension. Gather signatures on a demand letter/email. Deliver a letter to the landlord’s doorstep/email. Set up a facebook page for your tenant union. Name/shame the landlord on social media. Circulate an online petition. Get an Alderperson or other validator to stand in solidarity, write their own letter. Mass call-in to the landlord’s office / cell. Send complaint letters to the charities the landlord works with and to their church. Contact the media. Plan a direct action. Circle landlord’s office/house in cars, honking. Still no response? Consider a rent strike or some other collective escalation.
Definition: Rent strikes are highly organized escalation tactics, involving mass withholding of rent, that you take with your neighbors and roommates when a landlord doesn’t meet your demands. Rent strikes are serious and need to be executed strategically to be effective. Rent strikes are a tactic, not a demand. The most successful rent strikes are part of a broader strategic campaign that includes rallies, pickets, media, petitions, rent reductions, and other tactics to win your goals from a specific target.
Rent strike vs. non-payment: A rent strike means collectively withholding rent even when people have the means to in order to meet a demand. Non-payment of rent means… you have no income, and thus cannot pay rent. A rent strike is a demonstration of collective power, while mass non-payment of rent is collective desperation. If your goal is a “rent strike” but you have no income to begin with, then you have no financial pressure to get your landlord to do anything. Rent strikes can be powerful. Hitting a landlord’s pockets obviously hurts. For a situation such as lack of repairs being done or other collective complaints, a rent strike is a strong tool when all else fails. But the rent strike is the means to the end, not the end itself. Think about what your demands are, and what tactics can best get you there.
Relationships and risk: If people are serious about organizing a rent strike, we gotta be serious about the risk, the deep organizing, relationships and the trust it’s going to take to make it successful. Rent strikes sometimes last years, and sometimes they fail. That could end up hurting people, especially the most vulnerable people. That being said, if the union makes a decision to escalate to a rent strike, then don’t do it half-heartedly. In order to take care of ourselves and our fellow neighbors, we must be serious about our tenant organization’s capacity to successfully strike.
Before escalating to a rent strike, have you…?
- Built relationships with your neighbors and/or formed a tenant union?
- Attempted collective negotiation with your landlord?
- Attempted a one-on-one with every tenant under the landlord?
- If you live in a large building, then just the tenants in building are enough
- If you live in a small property, then you will need to reach out to the landlord’s other properties
- If you live in a landlord’s only property, then unfortunately it is extremely unlikely a rent strike will work and negotiation is the best bet
- Presented clear, collective demands to your landlord that haven’t been met yet?
- Gotten commitments to strike from a supermajority (i.e. >75%) of tenants under the landlord?
- Organized a collective backup plan if the rent strike fails?
Legal support: We recommend talking to a lawyer so tenants can best coordinate with them on strategy, consolidate all of the individual cases so that they are heard on the same day in court, and tenants can build a relationship with attorneys. Call the Legal Services of Eastern Missouri at (314) 534-4200 or apply at lsem.org/get-help-now for help.
Public escalation: Rent strikes should be public to assert as much pressure as you can and to make your demands clear. You can send a demand letter to your landlord, outlining your demands and threatening that a rent strike will begin if your demands aren’t met by a particular date, and on that date, you can send an announcement letter putting them on notice that you’re officially on rent strike. You can also announce your rent strike to the media.
PRESS AND SOCIAL MEDIA
Press and social media are very important tools in any escalation strategy. When used strategically, press/social media can help get a response from a landlord and/or apply public pressure on them to meet the tenant union’s demands.
Newsworthiness: Before contacting traditional media, you should think about whether what you are planning to send is “newsworthy.” That basically means: Do you have a particularly bad/otherwise unique story to tell? Is something you’re doing of significance to the rest of the city? Is your target relevant in some way (i.e. is your landlord a known figure, a major company, or something else)? Is the story right for a particular outlet/reporter (i.e. KSDK looking for stories on rent strikes)? Are you ready for the backlash from your target that comes with going public?
Press contacts: Reporters are really easy to find on the internet. You should organize a press list of names, contact info, and social media accounts of reporters who you think might tell your story.
Press advisory and release: Sending a press advisory is the traditional way of reaching out to press to alert them of something coming up. A press release is typically sent after something happens, giving a summary and statement about what occurred. You don’t have to do it this way. Twitter and individual emails are also good ways of pitching reporters directly. See appendix for template press advisory and release.
Spokespeople: When you invite press to something, or send something to reporters, you should always be ready for someone to represent the tenant union as a spokesperson. This person should be well prepared to talk about the group, how you formed, and what you want. Spokespeople should (ideally) be willing to share their full names and contact info. If you want to, you can always talk to reporters “off the record” or “on background,” meaning you won’t be named or quoted as the source. You can ask that your name is changed for the story, if you feel it’s necessary. And you NEVER have to answer a question that makes you uncomfortable.
Social media: Facebook, instagram, and twitter are particularly useful for organizing. You can find other tenants this way, and you can also escalate against your landlord. FPSE Neighborhood Association may post calls to action on our Facebook page, citing a big issue and listing landlord/elected official contact info + a script for folks to use. Your union can do this to drive calls/messages into your landlord’s number.
Download a comprehensive toolkit with worksheet and templates to help you organize and take action. Toolkit includes:
- Landlord research worksheet
- Individual letter to landlord template
- Letter to neighbors template
- Tenant Union meeting agenda template
- Tenant Union letter to landlord template
- Press advisory template
- Press release template
- Tenant Union campaign case study